Digital marketing has become the backbone of modern-day business strategies, reshaping how brands communicate with customers and expand their reach. With the rapid advancement of digital technologies, the demand for skilled digital marketers is at an all-time high.
Rohtak, a city known for its educational institutions, has also joined the wave of digital marketing education, offering numerous courses to aspiring professionals. If you're looking to enter this thriving field, enrolling in a digital marketing course in Rohtak could be your gateway to a successful career in the industry.
Fun Fact: Did you know that 81% of consumers do online research before making a purchase? That’s why digital marketing has become an essential part of businesses, influencing how they connect with potential customers through various online platforms.
TL;DR: In this blog, we’ll explore the top 10 digital marketing course in Rohtak, including an in-depth look at IIADM - Indian Institute of Advanced Digital Marketing. By the end, you’ll know exactly where to get certified, the potential earnings after completing your course, and the key features of each program.
How Much Can You Earn After Completing a Digital Marketing Course?
Entry-Level (0-2 Years Experience): ₹2.5 - ₹5 Lakhs per annum
Mid-Level (2-5 Years Experience): ₹5 - ₹8 Lakhs per annum
Senior-Level (5+ Years Experience): ₹8 - ₹12 Lakhs per annum
Freelancer / Consultant: ₹30,000 - ₹1 Lakh per month (depends on experience and clientele)
Digital Marketing Manager / Head of Marketing: ₹10 - ₹18 Lakhs per annum
Digital marketing professionals enjoy competitive salaries depending on their expertise and experience level. Whether you’re aiming for a job with a company or venturing into freelance work, the opportunities are abundant in this ever-expanding field.
List of Top 10 Digital Marketing Course in Rohtak
1. IIADM - Indian Institute of Advanced Digital Marketing
IIADM is one of the top digital marketing institute offering one of the finest Digital Marketing Course in Rohtak, providing an in-depth curriculum designed to equip students with the necessary skills to thrive in the digital world. The institute offers comprehensive training on various aspects of digital marketing, from SEO and SEM to social media marketing and content strategy.
Key Features:
Advanced Curriculum: Includes SEO, SEM, social media, Google Analytics, PPC, email marketing, affiliate marketing, and content writing.
Certifications: Offers certifications from leading platforms like Google, Facebook, and HubSpot, adding significant value to your resume.
Hands-on Training: Practical assignments, live projects, and industry-relevant case studies to ensure real-world application.
Placement Assistance: Helps students secure internships and full-time roles in reputed companies.
Industry Experts as Trainers: Learn from seasoned professionals who have years of experience in the digital marketing domain.
Digital Marketing Course in Rohtak
IIADM Digital Marketing Curriculum (In Modules)
Module 1: Introduction to Digital Marketing
Overview of Digital Marketing
Traditional vs. Digital Marketing
Importance and Scope of Digital Marketing
Digital Marketing Channels
Module 2: Website Planning and Development
Website Creation (HTML, WordPress, etc.)
User Experience (UX) & User Interface (UI)
Website Structure and Design
Optimizing Websites for Conversion
Module 3: Search Engine Optimization (SEO)
Introduction to SEO
On-Page SEO (Meta Tags, Keywords, etc.)
Off-Page SEO (Backlinking, Social Signals)
Technical SEO (Website Speed, Mobile Optimization)
Google Algorithm Updates (Penguin, Panda, etc.)
Tools for SEO (Google Analytics, Ahrefs, SEMrush)
Module 4: Search Engine Marketing (SEM) & Google Ads
Introduction to SEM and Paid Search
Google Ads Account Setup & Campaign Structure
Types of Google Ads (Search, Display, Video Ads)
Campaign Management & Optimization
Google Ads Analytics
Module 5: Social Media Marketing (SMM)
Introduction to Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
Creating Social Media Strategies
Social Media Advertising (Facebook Ads, Instagram Ads)
Social Media Analytics & Tools
Content Creation and Engagement Strategies
Module 6: Content Marketing & Strategy
Introduction to Content Marketing
Types of Content (Blogs, Videos, Infographics, etc.)
Content Creation & Distribution Strategies
SEO Content Writing
Content Calendar & Marketing Plan
Module 7: Email Marketing
Introduction to Email Marketing
Email List Building and Segmentation
Crafting Engaging Email Campaigns
A/B Testing & Email Optimization
Email Marketing Tools (Mailchimp, SendinBlue, etc.)
Module 8: Affiliate Marketing
Introduction to Affiliate Marketing
Setting Up Affiliate Programs
Managing Affiliate Networks
Performance Tracking & Optimization
Module 9: Digital Analytics & Conversion Optimization
Introduction to Digital Analytics
Google Analytics: Features and Reporting
Analyzing Traffic and Audience Behavior
Conversion Rate Optimization (CRO)
A/B Testing & Optimization Strategies
Module 10: Mobile Marketing
Introduction to Mobile Marketing
Mobile Apps & Marketing Strategies
Mobile Advertising (SMS, App Ads)
Mobile Analytics
Module 11: Online Reputation Management (ORM)
Introduction to ORM
Managing Brand Reputation Online
Crisis Management and Brand Recovery
Social Media Monitoring Tools
Module 12: E-commerce Marketing
Introduction to E-commerce Marketing
Setting Up an E-commerce Website (Shopify, WooCommerce)
E-commerce SEO & SEM
Social Media for E-commerce
Module 13: Digital Marketing Strategy & Planning
Creating a Digital Marketing Strategy
Budgeting and Resource Allocation
Integrating Multiple Channels (SEO, SEM, SMM, etc.)
Campaign Analysis & Reporting
2. DSIM - Digital Marketing Institute
DSIM is well-known for offering specialized programs that help students build a strong foundation in digital marketing. They provide a mix of theoretical and practical training, ensuring students are ready for the industry.
Focus Areas: SEO, SEM, social media marketing, Google Ads, email marketing.
Live Projects: Students work on real-time case studies and campaigns.
Placement Assistance: Strong industry connections and job support.
3. NIIT Rohtak
NIIT offers a range of professional courses, including digital marketing programs designed for individuals looking to enter the field. Their digital marketing training is structured to cover both the basics and advanced aspects of the domain.
Comprehensive Coverage: Topics include SEO, PPC, social media strategies, and more.
Hands-on Projects: Practical exposure to digital marketing tools.
Industry Recognized Certification: A globally recognized certification upon completion.
4. Techstack Academy
Techstack Academy offers a digital marketing certification that stands out for its quality content and real-world application. Their curriculum covers everything from basic to advanced digital marketing strategies.
Live Projects: Real-world projects to help you apply your knowledge.
Training by Industry Experts: Learn from professionals with years of experience.
Flexible Learning Options: Weekend and weekday batches available.
5. Digital Vidya
Digital Vidya is one of the leading digital marketing institutes in India, offering a comprehensive digital marketing course. Their courses are designed to help students get hands-on experience in all areas of digital marketing.
Comprehensive Curriculum: Includes SEO, SEM, social media marketing, and more.
Internship and Placement Support: Opportunities for internships with top brands.
Industry-Specific Case Studies: Real-world examples of successful digital campaigns.
6. MICA – Mudra Institute of Communication
MICA offers a Digital Marketing & Communications program that combines marketing strategies with modern digital tools. The course is perfect for people who want to explore the world of digital marketing from a creative perspective.
Holistic Curriculum: Focuses on both the creative and technical aspects of digital marketing.
Hands-on Training: Real-time projects and case studies.
Excellent Networking Opportunities: Connect with industry leaders and fellow professionals.
7. Simplilearn
Simplilearn offers a comprehensive digital marketing course that covers everything from SEO to analytics. It’s a great option for people who are looking for a flexible and self-paced learning experience.
Global Recognition: Course completion offers a globally recognized certificate.
Online Learning: Available in online mode for a flexible learning experience.
Practical Knowledge: Real-world projects and case studies included.
8. iLead
iLead is another popular name in Rohtak’s digital marketing training space, offering specialized digital marketing programs that cater to beginners and advanced learners alike.
Live Sessions: Interactive online sessions with industry experts.
Hands-on Learning: Extensive training on SEO, PPC, content marketing, and more.
Career Assistance: Resume building, interview prep, and placement help.
9. Learn Digital Marketing
Learn Digital Marketing offers a well-rounded digital marketing course with a focus on real-world marketing techniques. Their curriculum is ideal for anyone looking to break into the digital marketing world.
Complete Course Coverage: SEO, SEM, content marketing, social media marketing, etc.
Live Projects: Work on live campaigns for hands-on experience.
Flexible Learning Options: Weekend and weekday batches available.
10. The Digital Academy
This academy is known for offering a complete digital marketing certification program that’s ideal for both freshers and working professionals.
Industry-Oriented Training: Focuses on building practical knowledge.
Live Campaigns: Students get the chance to run real-time campaigns.
Placements: Provides placement assistance in top companies.
Conclusion
In Rohtak, digital marketing courses are a great way to equip yourself with the necessary skills for this booming industry. Whether you’re a student looking to get started or a professional aiming to upskill, there are plenty of options available to suit your needs.
Institutes like IIADM stand out for their structured curriculum, expert trainers, and strong industry connections, ensuring you receive the best education possible. Their comprehensive courses apart from digital marketing courses like SEO Course in Delhi, PPC Course in Delhi, Social Media Marketing Course in Delhi and more are also top notch.
You can also invest in one of them if you want to gin expertise in any specific field.
However, investing in a digital marketing course in Rohtak not only enhances your employability but also provides the potential to earn a lucrative salary. With the right knowledge and hands-on experience, you can set yourself on a path to success in one of the most dynamic fields in the world today.
FAQs
1. What is the duration of a digital marketing course in Rohtak?
The duration varies from 3 to 6 months, depending on the course structure.
2. Do I need prior experience to enroll in a digital marketing course?
No, most institutes offer beginner-level courses suitable for people without prior experience.
3. What is the average salary after completing a digital marketing course?
The salary can range from ₹2.5 Lakhs to ₹12 Lakhs per annum, depending on experience and role.
4. Is there placement assistance provided after completing the course?
Many institutes, such as IIADM, offer placement assistance to help students secure jobs in the industry.
5. Can I work as a freelancer after completing the course?
Yes, digital marketing offers excellent freelancing opportunities, and you can start your own consulting business or freelance after completing the course.
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